đ Behind the Scenes of the RV Industry with Thorâs Director of Marketing, Denise Chariya @thorindustries
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If youâve ever wondered how to work with RV brands, land sponsorships, or even how manufacturers are adapting to the remote work revolution, this episode is for you.
Denise Chariya is the Director of Marketing at Thor Industries, the worldâs largest RV manufacturer, and serves as the Board Chair of the RV Womenâs Alliance.
With a background spanning major brands like Unilever and Walgreens, Denise brings deep marketing expertise to the RV worldâalong with a passion for helping creators, brands, and industry leaders connect in meaningful ways.
In this episode, Denise shares insider insights on what brands look for in creators, how to make yourself stand out in sponsorship pitches, and the biggest mistakes influencers make when working with RV companies. She also dives into emerging trends in RV design, including work-from-the-road setups, homeschool-friendly layouts, and the rise of alternative power sources for off-grid camping.
Plus, if youâre looking to connect with like-minded women in the RV industry, Denise breaks down the mission of the RV Womenâs Alliance and the incredible opportunities it offersâthink networking, mentorship, and even an annual campout (yes, please!).
This conversation is packed with gold for RV entrepreneurs, content creators, and anyone curious about the future of the industry.
Key Takeaways
1ď¸âŁ How to Pitch Brands Like a Pro
Do your homeworkâresearch the brandâs current initiatives before reaching out.
Keep your pitch concise and solution-focused. Show how your content aligns with their marketing priorities.
A ânoâ today doesnât mean a ânoâ foreverâmaintain relationships, as opportunities may arise later.
2ď¸âŁ What NOT to Do When Working with RV Brands
Lack of transparencyâbe upfront about costs, timelines, and deliverables.
Overcomplicating your pitchâkeep it simple and direct.
Missing deadlinesâbrands value reliability just as much as great content.
3ď¸âŁ Why the Future of RV Marketing is Digital
Content creators bring the RV lifestyle to life in ways that traditional ads canât.
Authentic storytelling helps break down barriers for new RVers.
Social media and influencer partnerships are here to stay in the industry.
4ď¸âŁ Emerging RV Trends for 2025
Remote work-friendly and homeschool-friendly layouts are becoming standard.
Solar, alternative power sources, and Starlink integration are making off-grid camping easier.
Even small RVs are getting high-tech upgrades for digital nomads.
5ď¸âŁ The Power of the RV Womenâs Alliance
An organization dedicated to supporting and elevating women in the RV industry.
Offers networking events, mentorship programs, and an annual symposium.
Membership is free and open to all women connected to the RV space.
Connect with Denise Online
đ Find Denise on LinkedIn: â Denise Chariyaâ
đ Learn more about Thor Industries: â Thor Industriesâ
đ Join the RV Womenâs Alliance: â RVWA.org
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